making business work
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07973 221381
crispian.mccredie@emcltd.co.uk
Crispian has returned to EMC after ten years working with Euromoney Institutional Investor Plc, the FTSE 250 media company, where he was the Divisional Director of their Energy Publishing Division.
At a time of great change in the publishing industry, Crispian has been heavily involved in the strategic and practical issues of hard copy publishing moving to the digital format. As Managing Director of the prestigious Petroleum Economist Magazine, he not only had hands-on experience of running the business but also gained an impressive insight into the world\'s energy industry. He has travelled extensively, building the Petroleum Economist brand across the globe, speaking at conferences on his favourite area, alternative fuels and developing new product ideas.
At the strategic level, he has been closely involved in evaluating,
buying and selling businesses for the Group\'s energy publishing,
training and conference businesses, which included the substantial
acquisition of Gulf Publishing Company in Houston, where he was a board
director from 2001-2008.
Crispian began his career with Shell-Mex
and BP as an undergraduate trainee in their management training
programme before spells as a sales rep, marketing executive and finance
manager. He left after ten years to undertake an M.Sc in Economics at
the London Business School. On graduating, he joined Bank of America
where, after a spell in financial planning, he worked within the
investment banking arm on mergers and acquisitions before becoming part
of the board of the management buy-out team that acquired Bank of
America\'s overseas asset management business.
He originally joined EMC in 1991, but was lured back to the City in the mid 1990s for a three year spell with Swiss Bank Corporation as European Marketing Director of their asset management practice, travelling extensively in Northern Europe before rejoining EMC. He assures us that this time that he will not be lured back to the City and is now intent on using his considerable skills to help business owners, company boards and investors to generate new ideas, turn them into reality to generate new profitable lines of business.