Giselle Barrowcliffe BSc, ACMA
Tel : 01243 573235 and 07771 646252
Email: giselle.barrowcliffe@emcltd.co.uk
Giselle is a prize-winning member of the Chartered Institute of Management Accountants and an experienced Finance Director with a broad base of experience in a variety of plcs and SMEs. She is much more than an accountant and can help you increase your profits through strategic and business planning, and gain control and confidence in your business through forecasting and reporting. If you need extra funds to grow your business she has experience of raising capital on the Stock Exchange and privately.
Former roles, including Finance Director and Company Secretary, have been in FTSE 100 companies, AIM-listed start-ups as well as SMEs. Industry sectors covered include:
- retail
- manufacturing
- supply chain
- marine
- banking
Giselle can provide clients in London and the South East with financial and general assistance to meet corporate and financial objectives either on an interim basis, as a part-time permanent member of the management team or as an ad hoc, project-based, consultant
Experience
Board experience
Strong influencing skills at board level resulting in better decision making
- Finance Director and Company Secretary of AIM listed plc.
- Head of Supply Chain Finance at Sainsbury's Supermarkets Ltd managing £500m budget and member of the Supply Chain Board.
Fund raising
Successful raising of capital from a wide variety of sources resulting in change and growth
- As permanent FD of AIM listed plc raised £6m on the London Stock Exchange.
- Financial modelling
- Financial DD
- Legal DD
- Transaction documentation
- Broker and NOMAD liaison
- Road Show
- On interim assignment at a private company, raised circa £1m of private equity
- Documentation management - offer letters, term sheets, warranty and disclosure docs
- Deal analysis - preparation of waterfalls
Business process and re-organisation
IT and change projects implemented on time and sensitively resulting in cost saving and better decision making
- Design and implementation of financial processes for start-up company
- Project manager for Oracle Project implementation at J Sainsbury
- Reorganisation of Sainsbury's Supply Chain Finance - 20 heads over 3 remote locations
- Part of Sainsbury's Supply Chain change project. As a board member, responsible for managing change in working practices of 4,000 employees
Strategic and business planning
Giselle's bread and butter - if you need a plan just ask. It will increase your profits
- Long term strategic plans for business units and divisions at FTSE 100 plcs and start-ups
- Extensive experience in modelling for decision making including a £500m investment project
- Annual budgets and re forecasts for a wide variety of companies
Interpretation and presentation
Giselle is approachable and genuinely interested in each new business
- Quick to see the meaning and implications behind the numbers
- Able to present and explain figures in a way which easily tells the story behind them to financial and non-financial colleagues
General background
Giselle lives on the West Sussex / Hampshire border and enjoys yacht racing, running, skiing, football and playing bridge.





