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Print, Marketing & Creative Services Team

Print, Marketing & Creative Services Team

Each of our Print, Marketing & Creative Services team members has vast experience of working at a very senior level in or with publishing, new media and marketing services companies. Their combined expertise embraces operational, financial and strategic disciplines, enabling them to bring real added value to companies involved in publishing, design & print, PR & advertising, Internet Protocol Television (IPTV), digital & direct marketing, website development and so on.

Services include:

The Team Principals

Nik Askaroff FCA 01323 410144 nika@emcltd.co.uk The founder and CEO of EMC, Nik is one of the highest profile businessmen in the South East. He is a former President of the South Eastern Society of Chartered Accountants, past Chairman of both Business Link Sussex and Sussex Enterprise (the Chamber of Commerce for Sussex) and has chaired the South East Proof of Concept Fund, the Eastbourne Education & Business Partnership and Eastbourne Enterprise Hub. He currently sits on the Board of Sussex Enterprise and is Chairman of Sussex radio station Heart FM and of the Help a Local Child charity.

Nik holds board positions with six companies and at EMC focuses on strategy, team management, merger and acquisition work and commercial business development. He has a wealth of experience in the print, creative and marketing services sectors having helped many businesses to achieve their business goals. Most recently he worked with a start-up publishing venture to draft a business plan and forecast for presentation to investors, directors and bankers, prior to undertaking a monthly overview of performance and providing the management with commercial financial input. Read Nik's Full Profile »

Michael Pay 07958 414956 michael.pay@emcltd.co.uk Michael is a qualified accountant who applies his professional skills in a commercial environment as part of the EMC team. He has been a main board director of EMC since 1999 and works out of our Brighton and London offices. He acts as an interim finance director and non-executive director and is a lead member of EMC's Media team. Michael has worked in and advised fully-listed, AIM-listed, private equity-backed and privately owned companies from start-ups through to £100m turnover businesses.

Assignments include being the Finance Director for The Ivy Press Limited, The Bridgewater Book Company Limited and The Ilex Press Limited, a group of book packaging and publishing businesses, creating and distributing illustrated books around the world, which grew from a start-up to £10m turnover in five years. He advised a leading international marketing company on growth strategies and is currently Non-Executive Director of leading digital agency Leapfrogg Limited. Read Michael's Full Profile »

Crispian McCredie 07973 221381 crispian.mccredie@emcltd.co.uk Crispian has worked in the publishing business for over 15 years and for the last ten as the Divisional Director of the Energy Publishing Division at Euromoney Institutional Investor plc, a FTSE 250 company. At a time of great change in the publishing industry, he has been heavily involved in the strategic and practical issues of hard copy publishing moving to the digital format. As Managing Director of the prestigious Petroleum Economist Magazine, he not only had hands-on experience of running the business but also gained an impressive insight into the world's energy industry.

At the strategic level, Crispian has been closely involved in evaluating, buying and selling businesses for the Group's energy publishing, training and conference businesses, which included the substantial acquisition of Gulf Publishing Company in Houston, where he was a board director from 2001-2008. Read Crispian's Full Profile »

Martin Stanton 07980 012382 martin.stanton@emcltd.co.uk EMC Director Martin Stanton has spent more than 20 years working in and with various media businesses. Specialising in the TV and film sectors, he has been responsible for producing a number of corporate promotional and training films for a wide variety of companies and products. Particular projects include a "patients-eye" view of the services provided to a major provider of occupational health services; a series of wildlife programmes aired on Channel 4 and various satellite channels; a promotional film which had the unenviable task of making the client's range of industrial pumps look interesting; and a series of animated films, to be shown on mainstream TV, for a provider of utilities.

In all his work Martin operates from a sales viewpoint, and his thesis is that, in making effective films, we are trying to encourage the audience to "think, feel, or act" in a different way. The dramatic reduction in the cost of TV and film recording and editing equipment, together with enhanced available computing power, now means that web sites can be populated with video at a price that is affordable to most SMEs, and the explosion in this marketplace provides huge opportunities for companies operating in this sector.

As a sales and marketing specialist, Martin now spends much of his time advising TV and film companies on developing and growing their businesses. Read Martin's Full Profile »