A Fruitful Future

December 2020

Deal Type

Joint Venture

Our role

Lead Advisor

Business Services

EMC is pleased to have advised its client Edgars Fruit on their joint venture with Fruitful Office collaborating their respective fruit delivery operations. Both companies are leaders in the delivery of fresh fruit, milk and healthy snacks to offices across the UK.

Managing Director Simon Edgar commented

I am pleased to have agreed this deal with our colleagues at Fruitful Office and excited to be embarking on positive plans in the challenging Covid environment that continues. This will enable our fruit customers to start receiving deliveries of healthy fresh fruit and milk as they plan new working practices and return to their offices.

EMC’s Terry Rainback added

It is enormously encouraging to still see deals being done in the current climate.  The leadership teams at both companies have worked to design a way forward for them to succeed in the new normal and maintain services to their customers and we are delighted to have been able to bring these two dynamic businesses together.

EMC’s Michael Gibbs concludes

This deal reflects the kind of creativity and collaboration that is required to help UK businesses to adapt and emerge strongly from this pandemic.

The EMC team advising Edgars Fruit was led by Terry Rainback and Michael Gibbs.

The EMC Team

Terry Rainback

Michael Gibbs