Whyte Bikes, the award winning British bicycle manufacturer, is pleased to announce its strategic partnership with specialist investment firm, Cairngorm Capital Partners LLP (Cairngorm Capital). Cairngorm Capital partners with strong, ambitious management teams providing capital, strategic advice and operational best practice to help them transform the growth potential of their companies.
Established in 1999 by Derek and Guy Farrant, with a focus on performance and design, Whyte Bikes serves the UK and international bike market, selling its products through UK dealers and international distributors. Best known as an innovative mountain bike company producing ground-breaking trail bikes, Whyte’s product range has diversified to include gravel, commuter and youth models, and most recently, e-bikes.
This partnership will allow Whyte to develop its product portfolio, including broadening its range of industry-leading e-bikes. Via Cairngorm Capital, Whyte gains brand management expertise and international sales experience, to develop its brand presence in existing markets and to facilitate new market entry.
Guy Farrant, Whyte’s Managing Director, said, “On behalf of all at Whyte, I would like to thank Nik, Mike and Laura at EMC for their support and advice throughout this transaction. When they tell you its going to be like riding a bike up a mountain they are correct happily they were the motor on my bike and kept us going to the top.”
Cairngorm Capital’s investment was led by Neil McGill and Mutsa Mutembwa. Neil, Managing Director, explained,
“Whyte is a superb business with exciting growth prospects and an exceptional management team. Our investment priorities are in sectors that we understand well and that offer enduring, long-term growth. We are delighted to be able to support Guy and his team.”
Nik Askaroff led the EMC team of Michael Gibbs and Laura Mckenzie that not only made the introduction but provided DD and management advisory support to the shareholders and the company. Nik said “ we have known the company and the Farrant family for over 20 years so it’s great to see a plan come together. This is a fabulous transaction for all parties and will see the next stage of growth for this world beating Brand.”
About Whyte Bikes Limited
Established in 1999 by Derek and Guy Farrant, Whyte Bikes is an award winning British bicycle manufacturer with a focus on performance and design. Whyte Bikes serves the UK and international bike market, selling its products through UK dealers and international distributors.
Best known as an innovative mountain bike company producing ground-breaking trail bikes, Whyte’s product range has diversified to include gravel, commuter and youth models, and most recently, e-bikes. Headquartered in Hastings, with its research and design facility in Cheltenham, Whyte employs 25 people in the UK.
For more information visit whyte.bike
About Cairngorm Capital Partners LLP
A specialist private investment firm providing equity capital and management expertise to leading UK companies. It invests in strongly-performing, private mid-market growth companies in manufacturing, distribution and services industries. The firm’s goal is to build and realise value through growth and performance improvements.
Cairngorm Capital’s unique mix of sectoral expertise and investment skill enables it to be actively involved in the strategy and operational focus of portfolio companies, partnering with management teams to grow revenue, enhance margins, improve cash flow or consolidate industry leadership positions.
For more information visit cairngormcapital.comBack to all news