Genie Care is spirited off to the Frontier Medical Group
EMC Corporate Finance has completed the sale of West Sussex company Genie Care Ltd to the Frontier Medical Group for an undisclosed sum.
Genie Care, based at Ford, near Arundel, is one of the UK’s leading experts in specialist pressure care products for people who require bedside attention.
Its acquisition by Frontier sees the specialist medical device manufacturer based in Blackwood, South Wales, broaden its portfolio and continue its investment in products used in the prevention and treatment of pressure ulcers, particularly with Genie Care’s ToTo product.
ToTo is a revolutionary product that helps clinicians and carers in the regular turning of patients. It was specifically designed to prevent pressure damage and improve patient comfort and has a proven record of success in recent years.
The addition of ToTo is complementary to Frontier’s existing Repose® range of pressure area care products, and will further help clinicians and carers deliver a proven care offering of clinically and cost-effective products in both the acute and community settings.
Mike Wilkinson, Genie Care Managing Director said: “This integration with Frontier Medical Group is the logical next step for Genie Care. Combining Frontier’s proven best-in-class pressure area care products with Genie Care’s ToTo patient turning system will provide patients with the most complete pressure area care range in the market.”
Simon Jackson, Managing Director at Frontier Medical Group added: “This exciting acquisition allows us to broaden our range of innovative solutions supporting clinicians around the world, helping them in their work to reduce the prevalence of pressure ulcers. Pressure injury is a major issue in the global healthcare profession, and increasing our range of products will further allow Frontier to improve the lives of individuals who are at risk in both the acute and community settings.”
The EMC team advising Genie Care was led by Kevin Wheelhouse. He said: “The Frontier Group was a logical home for Genie Care, particularly its pressure area care products. The additional resources now available will further drive market penetration and improve the lives of thousands of individuals suffering from discomfort caused by pressure ulcers. EMC are pleased to have been able to support the directors and shareholders in achieving this successful outcome.”
Legal advice to Genie Care was provided by Irwin Mitchell while Carpenter Box and EMC provided accountancy support. TLT Solicitors acted on behalf of Frontier.
Kevin Wheelhouse (left), with Genie Care’s Mike Wilkinson and Alison Wilkinson