EMC backs Julian’s new book on sales strategy

If you are a business owner, a director or you manage a sales team, a new book by EMC Sales Academy director Julian Clay will help you to understand and deal with the issues and tasks which affect a sales operation.

‘Sales Strategy for Business Growth’ has been co-authored by Julian and his brother Martin Clay and published by Thorogood Publishing in association with EMC. It is available in paperback, price £14.99, from all good book shops and as an e-book from online retailers such as Amazon and The Book Depository at £9.49 (ex-VAT). It can also be bought direct from the publisher at http://www.thorogoodpublishing.co.uk/business/details/sales-strategy-for-business-growth

It’s Julian’s third book on the subject of sales. The previous two – ‘The Sales Manager’s Desktop Guide’ and ‘Successful Selling Solutions’ – were both highly acclaimed, with the second being reprinted in three different languages including Mandarin.  

He said: “The new book will help the key players in any company, large or small, to get the best out of their sales operation and maximise every selling opportunity – something never more necessary than in today’s difficult economic conditions.

“The book uses practical examples to underpin how to develop the best possible strategy and covers the essential topics that companies need to address so that their plans to achieve sales growth can be implemented successfully.”

* A further EMC book is due out later this year. ‘The Mobile Boardroom’ has been compiled by EMC’s own experts and will offer advice and information on a number of business change issues including business acquisitions and disposals, raising capital, people management, business and strategic planning, post-acquisition management, information and communications technology, and sales.

May 2013